TMP Government: Digital Marketing and Media Solutions

Precision Media Metrics Come To Government

TMP Government formalizes its proven approach to measurable results through TMP GovMetrics.

TMP Government has a proven way for its government clients to accurately measure the success of recruitment and other outreach campaigns without compromising federal regulations. Based on TMP Campaign Management, an existing service, TMP GovMetrics is an alternative methodology for tracking return on expenditure without privacy concerns about cookies. It has already been tested and proven by a number of federal clients over the past few years. Now it has a new, formalized name: TMP GovMetrics. Since privacy requirements prevent government websites from storing user identification, TMP GovMetrics is a cookie-less way to measure responses. TMP GovMetrics captures and evaluates target audiences’ response in alignment with expenditure. By driving people to a website via all forms of traditional and digital communications, TMP GovMetrics is able to track all advertising activity.

TMP GovMetrics creates a personalized report that provides anonymous statistical analysis. This detailed report enables agencies to measure the success of their recruitment or outreach campaigns. Agencies get a much closer look at how dollars are being spent and which media are delivering the highest return. The reports further provide an in-depth analysis, performance statistics, easy-to-read diagrams and suggestions for upcoming campaigns. Also included are quick-to-read executive overviews.

Of course, measurement is only one aspect of managing and improving recruitment and outreach communications. These reports, however, supply missing data that agencies have long wanted. With TMP GovMetrics, they can understand traffic patterns, judge the effectiveness of the overall campaign and implement a strategy to improve their results.

To learn more, email us at info@TMPgovernment.com or contact your representative today.